How did Babymoov revolutionize the organization of its flows to the American market thanks to OVRSEA?
Babymoov is a French childcare group, whose products are distributed under Babymoov and Badabulle brands. Babymoov has come through the health crisis unscathed, growing from €49M in sales in 2019 to €55M in 2020 and €61M 2021.
Babymoov has 5 subsidiaries abroad and achieves half of its turnover through exports. Its products are distributed in 75 countries around the world.
Supply management is crucial for Babymoov, which has entrusted OVRSEA with its flows from Asia to the North American market since 2021. In 12 months, Babymoov has entrusted 100 transports (130 TEUs) to OVRSEA on the Asia - North America trade.
Babymoov's logistic organization is very international: its head office is in France, its 5 subsidiaries are located in Europe and in the United States and its 5 warehouses are spread over 3 continents, in Europe, in Asia and in North America.
It becomes very important for Babymoov that the information related to its flows are:
Before the first transport with OVRSEA, the Babymoov supply chain team:
We had difficulty in having visibility on our ETAs, ETDs which were constantly changing... We lacked the ability to communicate reliable information to our warehouses and OVRSEA was the pioneer that allowed us to work differently.
Lydie Mallet - Supply Chain and Operations Manager @Babymoov
By entrusting the management of its transpacific flows to OVRSEA, Babymoov supply chain team can now:
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Concretely, how do Babymoov's suppliers and subsidiaries use the OVRSEA platform?
Each of its 5 suppliers has an account attached to Babymoov, according to the rights set by the Babymoov Supply Chain team:
As soon as one or more orders are completed and ready to be shipped:
By allowing its suppliers to make quotation requests directly, the supply chain team at headquarters wins time, while keeping control of the cost of transporting its orders and having a 360° view of its flows.
Babymoov's US subsidiary also has access to transport data for transpacific flows.
Concretely, Joseph Appert, director of the North American subsidiary, has the possibility of contacting the warehouses in Asia directly on the OVRSEA platform, rather than asking the supply chain teams at headquarters in France by e-mail.
Exchanges between the various stakeholders are thus made more fluid.
The Supply Chain team at Babymoov headquarters:
Babymoov's Supply Chain team must monitor its stocks precisely and in real time to avoid stock-outs.
Before, Babymoov had no visibility on its supplies.
By entrusting its transport to OVRSEA, Babymoov now has access to key information in real time on its transported goods.
Concretely, by searching the reference of a product directly in the OVRSEA platform, Babymoov teams are able to find:
Thanks to this vision by product and not by transport, Babymoov can better manage its stocks, avoid surpluses or conversely shortages and optimize its supply chain.
It is really reassuring to know that if there is an incident, I have access to a precise stocks vision for each of the references and that I can anticipate shortages. Before OVRSEA, we could not optimize our flows. But now we can manage them better, and we can't do that with any other forwarder.
Frédéric Picon, Assistant Supply Chain Import Asia @Babymoov
The OVRSEA platform has become an essential tool to improve the collaboration and performance of Babymoov's Supply Chain.
Babymoov's teams benefit from the daily support of 2 OVRSEA employees (one commercial, the other operational) dedicated to the management of Babymoov's transports.
Beyond a platform, I wanted a dedicated team to manage the entire follow-up of our transports and to give us reliable and concise information. Digital is key, but there must be people behind and OVRSEA's support is completely based on this relationship.
Lydie Mallet - Supply Chain and Operations Manager @Babymoov
