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How did OVRSEA become OROA’s trusted logistics partner for strategic projects?

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Le soutien et la réactivité des équipes d'OVRSEA sont particulièrement appréciables : une communication rapide sur les incidents qui peuvent survenir mais aussi un soutien dévoué et une équipe à l'écoute.
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Victoria Terentev
Sea Freight Coordinator, OROA GROUP

Relever les défis des clients avec des solutions innovantes

The OROA GROUP is a distributor and reseller for several European brands in the US and EU. Specializing in the distribution of furniture and home accessories, it is recognized for its expertise in the high-end furniture industry.

Working closely with renowned European brands such as Eichholtz, Andrew Martin, Caracole, Kave Home, Tikamoon, Ethnicraft, and many others, the OROA GROUP offers a carefully chosen selection of home furnishings and accessories that cater to a variety of styles and tastes.

Since April 2022, the OROA GROUP entrusts part of its shipments to OVRSEA. The reactivity of the teams and the digitalization brought by OVRSEA allow OROA to continuously optimize the management of their shipments. OVRSEA primarily focuses on overseeing the shipments from Spain, France and the UK to the United States. As a trusted logistics partner, OVRSEA was also able to accompany (or support?) OROA in key strategic projects, including the opening of their first retail store in the United States.

Fournir des résultats et des avantages exceptionnels à nos clients

- Support OROA in optimizing the shipment and costs of its goods

- Provide expertise and support as a strategic partner for the opening of OROA's first retail store in the US<br>

Déroulement du projet

1 - Instant access and sharing of all transport data centralized on the OVRSEA platform

OROA chose OVRSEA to centralize their transports on a single digital platform.

Now, OROA can find all the information related to their shipments on the OVRSEA platform, and track their goods in real time.

In concrete terms, the Logistics Manager simply needs to enter the reference of a transport into the platform to obtain the key information associated with it:

  • Estimated dates of departure (ETD) and estimated dates of arrival (ETA) of the goods
  • The cost of transportation
  • Possible variations related to the shipment

Overview of the customer view dedicated to the status of on-going shipments on the OVRSEA platform

2 - A personalized assistance to ensure a better quality of service to Oroa’s end customers

The partnership between OROA and OVRSEA is also based on trust, which stems from the personalized assistance provided by OVRSEA.

Un appel mensuel est organisé entre la coordinatrice du fret maritime d'OROAS, Victoria, et son gestionnaire de compte dédié chez OVRSEA pour planifier à l'avance et créer des devis mensuels. En plus de ces appels, Victoria et son gestionnaire de compte attitré interagissent chaque semaine par le biais de divers canaux tels que le courrier électronique, la plateforme et les appels téléphoniques. Cette communication régulière garantit un alignement total et facilite la résolution des problèmes au cas par cas.

All unplanned events (order modifications, rate variations, strikes...) are handled directly by the OVRSEA team. Victoria is contacted by her Account Manager who presents a solution: in turn, OROA’s team can immediately inform and reassure their own end-customers.

"Real-time dashboard, fast responses and a very pleasant team to work with!"
Barbara Marques, Operations Director, OROA GROUP

3 - More than a Freight Forwarder, a partner for strategic growth projects

OROA’s and OVRSEA’s collaboration strengthened as they partnered up to organize the logistics related to the opening of OROA’s first retail location in Miami to distribute its high-end furniture.

Previously, OROA's shipments to the US were meant to serve local distributors and online sales. From now on, OROA will also be distributing through their own brick-and-mortar store. OVRSEA has accompanied OROA in the optimization of their flows as well as in their need for demand planning stemming from this new sales channel.

OVRSEA is also consolidating the goods of various suppliers in full containers, allowing OROA to continue distributing all of their suppliers in the United States and to generate costs savings.


OVRSEA's dual human and digital approach has exceeded OROA's expectations, achieving the quality of service the company needs through reactivity, reliability and simplicity. Therefore, OROA has entrusted OVRSEA to become their preferred logistics partner in strategic projects such as the opening of their first retail store in the United States.

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